ALAMAH ◆
Branding Workshop
Let's get started
Tell us who you are before we begin. All answers are confidential.
Client Discovery
Key questions
Answer as openly as you can — there are no wrong answers.
01
Stakeholder Identity Impact
Should the brand be visually related to your stakeholders?
02
Competitive Benchmarks
Which brands should we benchmark against?
03
Unique Selling Proposition
What makes you genuinely different from everyone else?
04
Target Audience
Who is your primary and secondary audience?
05
Market Challenges
What challenges have you faced with previous markets?
06
Long-Term Vision
Where do you see this brand in 5–10 years?
07
Brand Admiration
Which brands do you admire and why?
08
Brand Touch Points
Where does your audience encounter your brand?
Strategic Analysis
SWOT analysis
Be honest — this helps us understand your brand's real position.
Strengths
Weaknesses
Opportunities
Threats
Brand Persona
Brand archetype
Select the archetype(s) that feel most true to your brand's personality.
Visual Identity
Logo style
Which logo approach feels right for your brand?
Color Psychology
Color palette
Select the colors that feel right, then choose a palette direction.
Palette direction
Naming Strategy
The right name
Select the naming approach that feels right and share any ideas or constraints.
Thank you
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